Thank you for choosing 78 Brand. We believe in honest communication with our customers, and we want to share the reasoning behind our shipping policy.
The Reality of Operating as a Small Business
As a small company, we operate with very slim profit margins. Every dollar earned from sales goes toward:
Quality ingredients and manufacturing
Packaging materials (boxes, protective inserts, labels)
Warehouse operations and staffing
Payment processing fees (approximately 2.9% + $0.30 per transaction)
Customer support and returns handling
Shipping and logistics
Unlike larger retailers who can absorb shipping costs across massive volumes, we simply cannot afford to ship every order for free without significantly raising product prices—which would hurt you, the customer, more than charging a transparent fee.
Understanding Carrier Costs: UPS Fuel Surcharges
Shipping carriers like UPS apply fuel surcharges to all deliveries. These charges fluctuate based on national diesel fuel prices. As of recent market conditions:
Factor Impact on Your Order
Base shipping rate Covers standard delivery service
Fuel surcharge Additional 8–15% of base rate (varies weekly with diesel prices)
Packaging weight Heavier items cost more to transport
Distance zone Longer distances increase costs
Residential delivery fee Many carriers add fees for home addresses
These costs are not optional—they come directly from the carrier and must be paid regardless of whether you place a small or large order.
Our Free Shipping Threshold: 12+ Bottles
Why 12 Bottles?
At 12 bottles, the average order value generates enough margin to offset the full shipping expense. Orders below 12 bottles leave us covering the difference out of our already-minimal profits - something that becomes unsustainable when multiplied across many transactions.
We chose this threshold carefully to balance affordability for customers with the ability to remain in business long-term.
What You Can Do
- Combine Orders with Friends or Family
Share the shipping cost by coordinating with others who also shop with us. This is often the most economical approach.
- Plan Ahead and Order More at Once
Instead of multiple small shipments, place one larger order. You save on total shipping and reduce environmental impact from fewer delivery trips.
- Watch for Promotional Periods
During select holidays and special events, we occasionally offer free shipping promotions on lower thresholds. Follow our newsletter or social channels for announcements.
- Join Our Affiliate Program
[Program] earn a 5% to 15% commission, plus recurring payouts and cash bonuses for doing work that matters.
We Hear You
We understand that paying for shipping can feel inconvenient. Many customers ask why competitors offer free shipping—those brands often operate at scale we haven't reached yet, or they build higher shipping costs into their product prices.
Our choice has been transparency: showing you what we charge upfront, rather than inflating bottle prices and masking shipping internally.
Have Questions About Your Order?
Our customer support team is here to help. Reach us at:
Email: support@78brand.com
Hours: [Monday–Friday, 9 AM–5 PM EST]
We'll do our best to find the most economical shipping option for your specific situation.
Thank you for supporting a small business.
Every order helps us grow sustainably and continue providing quality products you trust.
[Last Updated: September 2026]